About Genius Sports
Genius Sports is known for its limited but high-impact focus on official statistics, real-time feeds, and betting services. The company powers live updates, aggregates game information, and repackages these insights for operators worldwide.
Below are some core facts:
| Characteristic | Details |
|---|---|
| Founded | 2016 |
| Headquarters | London, UK |
| Market Presence | Global, with a new expansion to multiple office locations |
| Primary Services | Data collection, AI officiating, managed services |
| Typical Pricing | $5,000+ monthly, scaled by usage and integrations |
| Compliance | Partners with leagues like NFL, offering official stats to keep integrity |
| Public Listing | Completed an IPO in 2021 on the NYSE (New York Stock Exchange) |
| Recognizable Logo | Minimalist design reflecting genius & sports synergy |
What does Genius Sports do?
They provide real-time api frameworks, handle live data for sporting events, and help operators with betting solutions. This synergy enables leagues, sportsbooks, and media outlets to access accurate figures for in-play and pre-match services.
Company Details
- Offices in London, plus a new branch in New York (NYC).
- Additional office expansions planned for NYC as part of a global strategy.
- The brand invests in marketing alliances that reflect its dynamic approach, even sponsoring a car in local motorsport events.
Genius Sports competes with competitors that also serve the global live-odds sector. However, it claims a sharper focus on official partnerships, working closely with top leagues to maintain data integrity.
Company History
Genius Sports began as a small limited entity, later rebranding under Genius Sports Ltd for broader appeal. The group rapidly gained recognition after forging new relationships with US pro leagues. In 2021, it completed an IPO on the NYSE, marking a shift from private to public ownership. Their success drew attention from media agencies, who now rely on them for robust sports coverage. Today, Genius Sports Group remains at the forefront of data-driven sports solutions.
Genius Sports Products and iGaming Solutions
Below is an overview of how this genius technology helps operators thrive in real-time environments.
AI Officiating
They apply AI to officiating calls in certain leagues. This helps reduce human error and ensures consistent rule enforcement. Such automation streamlines the flow of live matches.
League Software
Their league management software tracks schedules, rosters, and scoring. It supports everything from local clubs to large professional leagues. Seamless login access and role-based permissions simplify administration.
Integrity Services
Integrity solutions detect unusual betting patterns. Operators receive alerts if suspicious activities arise. This safeguards the reputation of sporting events and builds trust with regulators.
Data & Odds
The platform collects and repackages vital stats. It then distributes this information to bookmakers and media outlets. Live odds reflect real-time developments, giving operators a competitive edge.
Edge
Edge offers intelligence on market performance. It identifies profitable segments, giving operators the vantage point to enhance promotions and personalized experiences. This module also has a streamlined login for quick insights.
BetVision
BetVision integrates live video with on-screen data overlays. Fans can see stats, replays, and odds as they watch. Engaging visuals create a new user dimension, driving retention and social sharing.
Managed Services
Their managed services include back-office tasks, marketing campaigns, and compliance support. Partners can offload these administrative functions while focusing on strategy and user engagement.
Genius Sports Licensing and Localization
They hold licenses in multiple regulated markets, including New York (NYC) and across Europe. Each office coordinates compliance efforts, ensuring products meet local requirements. This approach allows them to beat competitors who lack in-depth regional expertise.
Genius Sports Features
- Live API coverage for real-time data
- Scalable modules for big events and smaller leagues
- New expansions to an office in NYC, plus future growth in other hubs
- Partnerships with major leagues, including the NFL
- Recognizable logo that resonates with fans and stakeholders
Payment Providers and Banking
While not a direct payments processor, Genius Sports fosters relationships that integrate banking APIs into sportsbooks. This synergy keeps operators agile in competitive markets. Offices coordinate local finance tasks to ensure timely transactions, from New York to global branches.
Support and Customer Service
A dedicated support team addresses integration and performance issues. Real-life examples show improved stability when operators adopt new modules. They handle escalations from each office, ensuring consistent help for partners anywhere in the world.
Summary
Genius Sports harnesses official data partnerships to deliver robust coverage for betting operators and media. From AI officiating to league software, each solution extends the brand’s reach. Whether you’re a large sportsbook or a small platform aiming for a new market, their flexible pricing starts around $5,000 monthly, scaling based on usage. With expansions in New York (NYC) and a focus on real-time analytics, they stand out from the crowd.