About GAN
This company provides flexible solutions for real-money gaming and social experiences. It combines advanced technology with industry expertise, making it a leading supplier of turnkey platforms in regulated markets.
| Characteristic | Details |
|---|---|
| Founded | 2002 |
| Headquarters | Irvine, California |
| Global Presence | Operations in Europe and North America |
| Primary Focus | Real-money & simulated gaming solutions |
| Typical Monthly Pricing | $3,000–$6,000, can vary based on integrations |
| Key Strengths | Scalability, robust compliance, advanced analytics |
| Partnerships | Collaborations with major casino brands |
| Notable Product | Real-Money iCasino and GAN Sports modules |
What does GAN do?
GAN specializes in software solutions for online casinos, sportsbooks, and simulated gaming networks. It integrates loyalty features, handles real-time data, and offers advanced marketing tools. Operators leverage these features for higher customer retention and optimized site performance.
Company Details
The company caters to both large operators and smaller regional brands. It enables fast content updates, personalized marketing campaigns, and responsive web design. With cutting-edge technology, GAN’s platform adapts to various devices, ensuring a seamless user experience.
Company History
Founded in 2002, GAN started as GameAccount Network, developing generative and adversarial frameworks for online gaming content. Over time, it pivoted to real-money wagering and launched the official GAN website to address evolving market needs. Today, the brand stands out for its strong B2B approach, delivering high-quality deployments in regulated jurisdictions.
GAN Products and iGaming Solutions
Below is an overview of key offerings designed to help operators thrive in a competitive market.
Real-Money iCasino
This platform focuses on delivering popular slots, table games, and live dealer content. It includes secure payment gateways, player management systems, and real-time reporting.
GAN Sports
GAN Sports is a powerful sportsbook module. It supports pre-match and in-play betting, offering flexible market expansions. Operators can customize odds, incorporate social features, and stay ahead with frequent updates.
Simulated Gaming
Simulated Gaming delivers a social platform that replicates a real-money environment. It fosters brand loyalty, boosts engagement, and helps operators transition casual site visitors into paying customers.
Super RGS Aggregation Platform
The Super RGS aggregator consolidates content from multiple providers into one seamless interface. This reduces integration times, ensuring a fast launch of new and trending games.
Loyalty Integration
By connecting on-property loyalty cards with online accounts, GAN bridges retail and digital networks. Operators use this approach to reward consistent players, merging land-based and online brand experiences.
Marketing Services
GAN’s marketing solutions help optimize email, SMS, and push notifications. Real-life examples show operators improving retention by 20% after deploying targeted promotions through the platform.
Custom Game Development
For tailored experiences, GAN’s in-house team crafts branded slots or unique features. These custom elements give operators an edge in a crowded market, reflecting brand identity and strategy.
Customer Services
Operational tasks like KYC checks, responsible gaming alerts, and payment support are handled through the back-office. Quick resolution improves player trust and reduces friction.
GAN Licensing and Localization
GAN operates in regulated markets across the US and Europe. It adapts to local laws, supporting multiple languages, currencies, and compliance standards. By fostering relationships with gaming authorities, the platform meets stringent legal requirements worldwide.
GAN Features
- Fast Integrations: Turnkey capabilities and quick content deployment
- Flexible Architecture: Modular design suits a variety of operator needs
- Advanced Reporting: Analytics track user segments and business performance
- High Security: Encrypted transactions and robust anti-fraud measures
- Seamless Branding: White-label or customized solutions for distinct brand presence
Payment Providers and Banking
Operators can integrate credit cards, e-wallets, and bank transfers. The system also supports advanced fraud detection, safeguarding both the website and its user base. Global payment methods enable convenient deposits and withdrawals.
Support and Customer Service
Clients access 24/7 technical support through dedicated channels. Training sessions and onboarding programs help new operators navigate platform tools. Operators benefit from an assigned account manager who provides strategic guidance.
Summary
GAN offers a flexible, robust platform combining real-money wagering, social experiences, and loyalty enhancements. Pricing typically starts at $3,000–$6,000 per month and scales based on module usage. With proven performance in multiple jurisdictions, GAN stands out for its turnkey software solutions, powering both established and emerging iGaming ventures.