What is an iGaming Affiliate Marketing?
iGaming affiliate marketing involves partnering with skilled promoters who attract online gambling and casino players to your platform. These marketers use various strategies to drive targeted traffic, ensuring long-term growth. The global iGaming industry reached over $66 billion in 2020, and effective affiliate partnerships remain key to tapping into new markets, improving brand credibility, and increasing conversion rates.
Types of iGaming Affiliates
Before diving into agreements, understand the range of iGaming affiliates who operate in this space. Each type approaches content, traffic, and offers differently.
Some affiliates focus on sports betting, others on online casino games. Certain marketers specialize in poker or lottery segments. Each affiliate has distinct strengths.
- Content Affiliates: Publish reviews, guides, and news.
- Comparison Sites: Compare bonuses, odds, and promotions.
- Influencers & Streamers: Engage audiences via live streaming platforms and social media.
- Data-driven Affiliates: Use analytics tools, like Sofascore, to track results.
- Niche Specialists: Target specific sports or regions, using solutions like igamingcombo to refine offers.